News
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April 16, 2010
Chuck Liddell to open sports store
Fans of mixed martial arts champion Chuck Liddell can now browse lines of sports supplements and mixed martial arts clothing in what he has dubbed a “fan headquarters” in San Luis Obispo.
Called Ultimate Iceman, the store will display memorabilia signed by the former Ultimate Fighting Championship light heavyweight champion, as well as awards such as trophies and the gold-plated “mantlers” he received for being named Most Dangerous Man at the Spike TV 2007 Guy’s Choice Awards.
Liddell, who owns the store, will attend the grand opening at 588 California Blvd. at noon Saturday to sign autographs for the first 100 fans.
Store manager Natalie Poor said that Liddell will make appearances at the store whenever possible but noted that during the past few years, he has been busy with activities such as training for the ABC TV competition show “Dancing with the Stars” and now for a fight against Rich Franklin in the June Ultimate Fighting Championship main event in Vancouver.
In his absence, Liddell has relied on his sister Laurelai Wallis of Los Alamos and brother Dan Liddell of San Luis Obispo to organize the business, marketing and sales of his sports supplements, which he designed and debuted in 2009 with local retailer MG Sports Supplements.
The siblings have been instrumental in opening the store, Poor said.
“He likes to work closely with people who have his best interests in mind,” she added.
The location, which has a retail area of about 300 square feet, will have fewer than five employees.
Liddell, 40, lives in San Luis Obispo and is a member of the UFC and Cal Poly halls of fame. He wrestled at Cal Poly from 1988 to 1993.
Source: SanLuisEpispo.com
